Walter Kim's commentary, The Autumn of Multitaskers, makes this very point. One of the most alarming pieces of factual information he included is how studies have found "multitasking boosts the level of stress-related hormones such as cortisol and adrenaline and wears down our systems through biochemical friction, prematurely aging us.."(p. 313) Great... So our generation, the ipod generation, is going to prematurely age rapidly at an accelerated rate due to our propensity to multi-task?! Hmmm... this is alarming. No wonder we are all so stressed out?!
Back to the article, I enjoy how the author opens it with quotes, even before jumping into the lead. The lead is fun and different because it honestly kind of rambles. He talks about "party phone lines" and ends with amphibious cars. He also completes the article with the fate of the boat car cracking in half and plunging deep into the water. It is entertaining how he pokes fun at multi-tasking by doing so himself in the first paragraph. Instead of creating a lead that focuses on a central idea he rambles, thus multi-tasking.
While the article is filled with facts and examples to prove a point it is not dull or academic feeling at all. It reads more like a story, a testimony to the writers creativity and flowing design.
I think this commentary is enjoyable to read because it does have a clear voice without being too overbearing. The author uses examples from his own life to strengthen his point. He also uses humor and rhetoric to create a strong commentary drawing the reader in. When writing a feature about multi-tasking one might not think there could be a bit of a love story thrown in the mix but that it would rather involve fact based arguments. The author spices it up a little by writing about his own love story and parallels how relationships can be damaged by the dangers of multi-tasking.
I think another one of my favorite sentences, is:
This was the embryonic fallacy that grew up into the monster of multitasking." This sentence is so packed with meaning it stands alone as it's own paragraph. Good descriptive words there, Kirn. Who thinks of "embryonic fallacy growing into a monster of multitasking"?? Hats off to you, Kirn. I'm impressed with your descriptive writing!
This commentary is entertaining as well as being persuasive, witty, and full of pertinent facts. I hope I can draw inspiration and ideas from this piece when writing my own commentary.